Display Ad Network
One stop shopping in New England and beyond!
New England Press Association's Display Advertising Network is
designed to make it easy to place ads in any or every newspaper in
the six-state New England region.
Here
is how the FREE service works:
We will provide you with customized quotes for the newspapers and
towns in which you want coverage. This saves you and your staff many
hours of research.
We will schedule your ad in the newspapers you choose, collect all
the tearsheets, and provide you with the convenience of one order,
and one bill complete with tearsheets. This service will save you
and your staff countless hours of phone calls to individual
newspapers, processing individual insertion orders, and separate
handling payment checks.
And it's FREE.
Our member newspapers pay us to provide this service to you, so that
buying newspaper advertising will be easier and more cost effective
for your firm. There is no charge to your firm or your client.
If your advertising needs extend beyond New England, we can help you
with all the other states and into Canada. Because of our
affiliation with state and regional press associations throughout
the country, we can offer the same one-call, one-order, one-check
media buying service for advertising anywhere in the United States.
Sales Objective
To promote the value of community newspaper advertising to agencies
and national accounts.
- Community newspapers offer deep market
penetration and the most loyal readership
- NEPA makes it easy to buy ads in many
newspapers with our "one order, one bill" advertising placement
service
- All billing and tearsheets through NEPA to
make it easier for the advertiser
- No extra cost to the advertiser for NEPA
advertising placement service
- NEPA can offer ad placement in any market
across the country due to our affiliation with press
associations in every state.
Benefits to Participating Newspapers
- We will work for you. Your newspaper will be
included in advertising quotes to agencies and major accounts,
when they are interested in your market area.
- Cost savings. Ads placed through NEPA will
save you the cost of salesperson commissions, and ad production.
- Clout. By banding together to offer an easy
one-order, one-bill ad placement service, New England's
community newspapers can deliver the market to agencies and
national/major accounts.
- Adnet America. Tap into the nationwide ad
placement network offered by press associations across the
country. Many of the ads that we place come to us through other
state press associations.
- Plus Business. NEPA's display advertising
placement service will bring you plus business, from advertisers
that would not normally advertise on the local community
newspaper level.
How to Participate
Review and sign advertising sales agreement authorizing NEPA to
represent your newspaper.
Cost to newspaper
Member newspapers pay NEPA 7.5% commission off their open rate.
Non-member newspapers pay NEPA 15% commission off their open rate.
Savings to Newspaper
No ad production expenses.
No sales rep expenses.
Complete the advertising survey and send it to NEPA with a rate card
and media kit.
Send NEPA 3 tearsheets promptly after each ad runs.
Notify NEPA 60 days before any rate change will be in effect.
For more information, or to request a copy of our advertising survey
form, please contact
Linda Conway at 617-373-5610 or e-mail
advertising@nepa.org. NEPA
Promoting Growth and Excellence in New England
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